This week in our IMC 619 class the main topic of conversation was blogging. We were each asked to find a company's unofficial blog, describe it, and explain how marketers could use such information for their products or services.
The blog I selected was Coca Cola Conversations authored by a gentleman who has served as Coke's historian for nearly 30 years. Others chose blogs regarding Disney, Blackberry, WalMart and even Notre Dame.
I have to admit that at the beginning of this class I truly wondered what the big deal was about blogging. I read where this phenomonen was growing by leaps and bounds. In fact, our professor's lesson states that there are more than 77 MILLION blogs in existence and approximately 120,000 new blogs created daily (Ramos, 2008)!!
Blogs are now becoming more of an integral part of an IMC campaign. They provide a direct communications with current and possibly new customers. Marketers can read and learn consumers' likes, dislikes, problems and suggestions of their products and services, take them to heart and see it through the consumers' eyes.
While blogging is still not considered part of the mainstream marketing campaign, I can see it growing and expanding in the future.
Reference:
Lesson 3 (2008) Creating Buzz: Viral Marketing, Crowdsourcing & Blogs. Retrieved on November 6, 2008 from https://ecampus.wvu.edu/webct/urw/lc5116001.tp0/cobaltMainFrame.dowebct
The blog I selected was Coca Cola Conversations authored by a gentleman who has served as Coke's historian for nearly 30 years. Others chose blogs regarding Disney, Blackberry, WalMart and even Notre Dame.
I have to admit that at the beginning of this class I truly wondered what the big deal was about blogging. I read where this phenomonen was growing by leaps and bounds. In fact, our professor's lesson states that there are more than 77 MILLION blogs in existence and approximately 120,000 new blogs created daily (Ramos, 2008)!!
Blogs are now becoming more of an integral part of an IMC campaign. They provide a direct communications with current and possibly new customers. Marketers can read and learn consumers' likes, dislikes, problems and suggestions of their products and services, take them to heart and see it through the consumers' eyes.
While blogging is still not considered part of the mainstream marketing campaign, I can see it growing and expanding in the future.
Reference:
Lesson 3 (2008) Creating Buzz: Viral Marketing, Crowdsourcing & Blogs. Retrieved on November 6, 2008 from https://ecampus.wvu.edu/webct/urw/lc5116001.tp0/cobaltMainFrame.dowebct
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